PSX5Central
Playstation/Gaming Discussions => Gaming Discussion => Topic started by: Chrono on July 14, 2001, 09:20:00 PM
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If the lack of games in japan has not already killed the system, the stupid advertising will. As these 2 images show.
(https://psx5central.com/community/proxy.php?request=http%3A%2F%2Fxboxmedia.ign.com%2Fmedia%2Fnews%2Fimage%2Fjapanese%2F010712update%2Fxbox_left_large.jpg&hash=b1ad4c4b18804bcdfd864c26ac7b97cb703ad523)
(https://psx5central.com/community/proxy.php?request=http%3A%2F%2Fxboxmedia.ign.com%2Fmedia%2Fnews%2Fimage%2Fjapanese%2F010712update%2Fxbox_right_large.jpg&hash=22ffe817e4ff589b89d4e4d67494fec244f51d01)
The images speak for themselves.
I can hear them now.. what are they advertising? a Tea Table?
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The 3rd one on the last page is the funniest. I always wanted an Xbox lap top.
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i dont know what to make of it...were they Microsofts plans on how to market it, as some sort of ultra versatile piece of hardware? if it is....ugh
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lol... seems errr strange. Maybe there after the kiddy market ;)
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I think it is actually a very good campaign. It works two ways.
Our design is here, as in the page and picture reference.
Or "our design is here" as in here to play.
I think it is clever, sadly nobody in Japan gives a crap.
Eric Jacob
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Those look more like a toaster than the GC ever will.
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Errr... ALL japanese ads are stupid. XB ads have to be stupid to fit in...
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Well, lets see what XBOX thinks of it.
I don\'t see what they\'re trying to say here. We have our console finished, look what we did!
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Alright!!! I knew it was a toaster too. :D
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HEY! The Gamecube is the lunch box and the toaster!!!! Don\'t take away our pride!!!;) The Xbox is like a microwave, its too big to be a toaster. Even if the Xbox maybe a toaster. At least you can carry your toast in the lunch box!:D
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Originally posted by ViVi
Well, lets see what XBOX thinks of it.
I don\'t see what they\'re trying to say here. We have our console finished, look what we did!
A lot of people in the industry just snickered and didn\'t believe MS would really get this far way back... they should be proud of what they accomplished in such a short time...
Or maybe they\'re dissing Sony for wanting a \'do everything\' set top box...
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well i kinda see where its going with it but pretty much it is lame - there just isn\'t anything there to make me want an Xbox in that ad - nothing to motivate me to find out more - just kinda stupid IMHO
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Well, aren\'t all advertising stupid? I mean, comeon, there has never been an ad that has made me buy anything. Not the abstract ones anyway. If I see an ad for MGS2 with cool in-game graphics I\'d run and buy it ASAP. :)
But what Sony\'s advertising? That\'s just plain weird - the third place, anyone? Black and white oversized ducks? No thank you. It doesn\'t even inform any non-PS2 fans what PS2 is all about. The casual gamer wouldn\'t have a fricking clue what it\'s about. Seems to me someone at Sony\'s advertising company forgot about \'easy communication\', \'targeting the consumer\' and such concepts.
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Did the Budweiser Frogs ever drink beer? No.
Did the ads help sales? You betcha.
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Well, Nintendo has started their Japanese console hype up now. In Japanese theaters they are showing off a peview of Super Smash Brothers Melee (which features FMV and realtime). And the video looks much better than that above advertisement. That doesn\'t even tell what games its going to get or anything to the uninformed. MS should have something better though with that 500 million dollars.
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>"Black and white oversized ducks? No thank you. It doesn\'t even inform any non-PS2 fans what PS2 is all about."
And how does this ad?
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Originally posted by Chrono
>"Black and white oversized ducks? No thank you. It doesn\'t even inform any non-PS2 fans what PS2 is all about."
And how does this ad?
He\'s saying none of it makes sense... (I think)
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Originally posted by EThugg
He\'s saying none of it makes sense... (I think)
Correct. I didn\'t say the Xbox ad was the best ever, I\'m just saying Sony isn\'t exactly any better. And, IMHO, they\'re worse. So if we\'re gonna rant at Microsoft for this ad we might as well rant at Sony too.
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I personally like Microsoft\'s style. They show the various designs that went on through design and how it all lead up to the Xbox. It isn\'t exactly a huge seller ad - but still it has style.
Sony has no sense when doing ads. Like Sam said, I don\'t even know what the hell the "third place" is. I\'m not sure I even care. The Psone ads was lacking also though. The U.R. NOT.R.E ad, with the 3D polygon face. I don\'t know, it just wasn\'t that cool.
To be honest , when I watch a commercial or see an ad of a game or system, I just want to see the games. I don\'t want a catch phrase for the most part (\'cept Sega\'s "Sega does what Nintendon\'t"). Shenmue had an excellent commercial here in the US. It had style and focused on the games story and graphics. But then again, I think Sega has always been the best with advirtising.
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That\'s stupid as hell.
I can hear them laughing/snorting drawing.
Bill Gaywad: So your resume looks good.
PR-Dude: Thanks, I did lots of advertising for Milli Vanilli
Bill Gaywad: I LOVE MILLI VANILLI, you\'re hired!
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Originally posted by Living-In-Clip
But then again, I think Sega has always been the best with advirtising.
O_O;;;
* Temjin coughs.
Err... Bacon fat?... Neh?.... o_o;
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I think these Japanese X box ads are not quite up to the level of Sony\'s Playstation 9 stupidity. I mean come on...
Sony\'s Marketing folks have to be complete airheads....
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Originally posted by Docwiz
I think these Japanese X box ads are not quite up to the level of Sony\'s Playstation 9 stupidity. I mean come on...
Sony\'s Marketing folks have to be complete airheads....
Did you understand the PS9 commercials? They were brilliant.
Vertically the PS2 looks like a monolith. In 2001, a space Odyssey the Monolith "sped up" the exolutionary process. The PS2 has "sped up" the evolutionary process of video gaming.
Like I said, a brilliant commercial, for those smart enough to understand it.
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Originally posted by Docwiz
I think these Japanese X box ads are not quite up to the level of Sony\'s Playstation 9 stupidity. I mean come on...
Sony\'s Marketing folks have to be complete airheads....
Wow, never saw that coming from DocWiz.:rolleyes:
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Originally posted by Troglodyte
Like I said, a brilliant commercial, for those smart enough to understand it.
And thats what, 7% of gamers? Overall it was a sucky commercial. It did nothing to sell the PS2 at all. Ford doesn\'t sell the 2002 Explorer by showing the 2010 explorer. It doesn\'t make sense. (Logic: In Back to the future they drove a car that went in to the future)
BTW, L-I-C is right, Sega has the BEST ads hands-down.
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Originally posted by Gohan
And thats what, 7% of gamers? Overall it was a sucky commercial. It did nothing to sell the PS2 at all. Ford doesn\'t sell the 2002 Explorer by showing the 2010 explorer. It doesn\'t make sense. (Logic: In Back to the future they drove a car that went in to the future)
BTW, L-I-C is right, Sega has the BEST ads hands-down.
That wasn\'t the point. I give up, "let the ignoarant, stay ignorant."
I did a couple market researches for sega games. Remeber the one where the guy ran over the hockey player, frozen in the ice? I knew about that one when it was just a guy reading a script on a cassette tape.
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Gohan is right, the PS9 commercial was just dumb. And I think saying 7% of the gamers got it was a tad bit generous. I\'d say it\'s more like 0.4, seriously. Smart commercials can\'t break the thick heads of a casual gamer.
I remember Sega\'s ads back then, they made no sense. :confused: Sega does what Nintendon\'t? It was better than the crap Nintendo had, but it wasn\'t anything spectacular IMO which doesn\'t really matter since I was like 4 at the time...
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Sega ads...
"Sega does what Nintendon\'t":
Classic phrase.
The airbrushed blonde that was nude and had Saturn screenshots covering her "private" areas. :
Classic add, because it caught the attenion of every male teenager. Sexist? Sure. Attenion-grabber? Of course.
The little freckled kid make a rasberry face and Sega apologizing to Sony about their launch problems :
This was such a great ad. People was expecting the second coming of videogaming and then Sony drops the ball. Sega took advantage of it. Gained alittle more attenion.
There is alot more, those are probably the three most popular though.
As for the PS9..It was crap. I don\'t care if it had a hidden movie reference in it. You can\'t be to intelligent when you are trying to sell something. When you do that, you take a huge risk of going over the consumers head and them losing total interest. Sony made that mistake with all that PS2 commercials. Sony had the same exact problem with the Psone.
Microsoft is keeping it simple. Sure, it is not the most edgy and attenion getting ad. But, it is simple and shows the console.
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It just goes to show how STUPID Americans are. \'Tis a shame, I rather liked America. Now where\'s that DOOMSDAY button?
EDIT: insert any/all country/ies that also fit(s) the decription in place/conjuntion of/with America.
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Americans may be "stupid" but it doesn\'t change the fact that Sony made commercials that went over the consumers head. So, the problem with commercials are Sony\'s fault. Not the "stupid American\'s. Sony should of knew their target auidence was "stupid" and aimed the commercial towards that.
;)
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Originally posted by Living-In-Clip
Sony should of knew[sic] their target auidence was "stupid" and aimed the commercial towards that.
;)
But if they always did that the human race would never progress. You cater to stupid, you get stupid. You challenge the stupid, you get slightly less stupid. It\'s a long, tedious process, but I\'m glad to see that SONY decided to take the road to educating America.
;)
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Originally posted by Troglodyte
But if they always did that the human race would never progress. You cater to stupid, you get stupid. You challenge the stupid, you get slightly less stupid. It\'s a long, tedious process, but I\'m glad to see that SONY decided to take the road to educating America.
;)
When you have around 2-3 mintues at most to sell an item, you do not focus on educating the audience. You focus on showing the item and selling it. You focus on the great aspects of that item and what it offers that the others don\'t. You don\'t try to educate them. Sony made that mistake. They give you no clue onto what the PS2 is and what it can do. Instead, they assume the mass population will understand "PS9" and other things.
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Originally posted by Living-In-Clip
When you have around 2-3 mintues at most to sell an item, you do not focus on educating the audience. You focus on showing the item and selling it. You focus on the great aspects of that item and what it offers that the others don\'t. You don\'t try to educate them. Sony made that mistake. They give you no clue onto what the PS2 is and what it can do. Instead, they assume the mass population will understand "PS9" and other things.
What do you know? psst. you\'re not an ad-man, are you? Here I am, trying to change the world, and all I get is "people are stupid." Well when I evolve into a higher being, you\'ll be sorry!
Note to the stupid people: This is an example of sarcasm. It\'s when I talk like I\'m a crazy b\'tch, but I\'m not.