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Non Gaming Discussions => Off-Topic => Topic started by: Coredweller on March 10, 2006, 01:57:20 PM

Title: "So Where the Bloody Hell Are You?" - Anywhere but Australia
Post by: Coredweller on March 10, 2006, 01:57:20 PM

Australians are trying to convince us to visit their backwards country.  Sorry mate, I\'m not buying your wood chips!

From the Wall Street Journal, 3/10/06:

Quote

\'&@#$%!\' -- Australia Throws Another Tourism Advertising Slogan on the Barbie

By BRUCE STANLEY
March 10, 2006; Page B1

How do you advertise a country?

As more nations around the world market their charms to the globe-trotting tourist, their international ad campaigns sound surprisingly, and blandly, similar. But amid invitations to visit destinations that are exotic, unique and incredible comes a curveball from Down Under: "So Where the Bloody Hell Are You?"

Australia\'s Tourism Ministry plans to spend the equivalent of $135 million over the next 2½ years promoting the fresh tagline, in commercials set to start airing next week on major U.S. television networks. The slogan\'s introduction in Australia and New Zealand has already elicited strong opinions, with critics calling it a profane turnoff.

...

"What we found from a massive research campaign is that people like Australia not so much for Australia but for Australians," says Tom McFarlane, M&C Saatchi\'s regional creative director in Sydney. He settled on the "bloody hell" tagline after considering and tossing out dozens of others, which the agency declined to disclose.

In a TV version of the ad, smiling Australians describe, tongue-in-cheek, their efforts to make visitors feel welcome: "We\'ve had the camels shampooed...And we\'ve got the sharks out of the pool...We got the \'roos off the green..." An Aboriginal dancer adds: "And we\'ve been rehearsing for over 40,000 years." A bikini-clad young woman on an otherwise empty beach delivers the saucy tagline.

"What I think this captures is the real Australia and who we really are -- an easygoing, welcoming nation," Mr. McFarlane says. "And people like us for that."

Title: "So Where the Bloody Hell Are You?" - Anywhere but Australia
Post by: videoholic on March 10, 2006, 02:00:57 PM

wow...  isn\'t that swell.  Off to expedia....

Title: "So Where the Bloody Hell Are You?" - Anywhere but Australia
Post by: THX on March 10, 2006, 04:38:00 PM

i ain\'t got no problem wit it know what im sayin?

Last year I saw a buncha sweet ads on the sides of the buses in DC to visit Turkey.  Sweet because the woman in it was cute as hell.

So in conclusion, I think tourism is good for our nation.  Not only does it strengthen our economy, but it strengthens all of us as true Americans.   Live free or die.  I have gonorrhea.

Title: "So Where the Bloody Hell Are You?" - Anywhere but Australia
Post by: §ôµÏG®ïñD on March 12, 2006, 10:28:33 PM

sounds great, less people coming over the better. We should have a massive sign  "no vacancies"


and our add compaigns should be something like out of "wolf creek"  the movie.

Title: "So Where the Bloody Hell Are You?" - Anywhere but Australia
Post by: Viper_Fujax on March 12, 2006, 11:21:27 PM

Quote from: §ôµÏG®ïñD

sounds great, less people coming over the better. We should have a massive sign  "no vacancies"


and our add compaigns should be something like out of "wolf creek"  the movie.

now i want to go out of spite...

i heard britain banned the word "bloody" from the ads..pretty funny. Not sure if they do to, but doesnt europe let boobies go at will in their televison?