Never disagreed about the XBR=1080i, actually I almost bought a 32" XBR, except for that money I prefered a 16:9 Tau set.
What source do most stores demo HDTV? Usually dvd with composite connections, or reg. satellite signal, and/or, god forbid, cable.
Only until recently are retailers demonstrating their HDTV products in it\'s respective format, and that is still minimal to say the least.
For the most part, the Sony Store is far from being the hub of HT knowledge; with the exception of a couple of "senior" staff, I was usually confronted with the "deer in the headlights" response pertaining to anything remotely technical from their "casual" staff.
If your point solely rests on the fact on the casual observation of an XBR(or other HD capable sets) displayed at the Sony Store, I\'m really quite unsure as to the impetus for challenging people to prove you wrong; you\'ve successfully accomplished that.
That\'s my opinion; I have no intention of pursuing a ping-pong posting match to stand my ground.
xoxoxo