On Sunday I saw a billboard on Sunset Blvd for the game Ultimate Fighting Championship: Tapout. At the bottom it said "Coming to XBox this Fall." Can you believe someone is already spending big money on advertising for an XBox title, when the hardware won\'t even be available for seven months or so? A billboard on Sunset is not cheap let me tell you.
There used to be a PS2 billboard on Beverly Blvd for the longest time, but I think it\'s gone now. I remember being surprised that one, but not nearly as surprised as I am by this very early XBox hype. I suppose that E3 probably has something to do with this, but that part of Sunset Blvd is pretty far from the LA Convention Center. They must figure on hitting the general population with this advertising as well.