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SCEI and RealNetworks, the major online media provider, have announced an alliance to embed the RealPlayer 8 media player and other RealNetworks technologies in PlayStation 2 and the PlayStation 2 software development kit. When PS2 goes online later this year, users will be able to download media in Real format from RealNetworks\' sites and other websites that feature streaming video and audio, and game developers will be able to integrate similar types of media into their work. "Our goal is to revolutionize the home entertainment market and even communication itself with PlayStation and PlayStation 2, the most prevailing entertainment platforms in the world," said Ken Kutaragi, CEO of SCEI. "Streaming media integration will vastly enrich the computer entertainment world PlayStation has built up to date. While envisioning the direct download of digital content from the network in the coming broadband era, we will obtain digital streaming and downloadable media using current networks, by integrating into PlayStation 2 the world\'s most popular Internet media delivery client, RealPlayer. As the world of gaming and the Internet merge, so too will entertainment and communication."
Sony Computer Entertainment America and Macromedia today announced their partnership to bring the Macromedia Flash Player to PlayStation 2. The Macromedia Flash Player is the current standard for bringing high-impact Web experiences to the user and given Sony\'s just announced dedication to the broadband era, the PlayStation 2 is a perfect fit for it. Sony will preview the Macromedia Flash Player on PlayStation 2 at this week\'s Electronic Entertainment Expo in Los Angeles, California. The preview will center on how the player can provide rich and interactive Web experiences to PlayStation 2 users. "The Macromedia Flash Player is already installed in more than 96 percent of Web desktops and we are excited by the opportunity of extending this momentum to the Sony PlayStation 2," said Kevin Lynch, president of Macromedia products. "Bringing Macromedia Flash to as many Web-enabled devices as possible will ensure that developers can create high-impact, engaging content with an amazingly wide reach."
