I\'ve never really liked Les Pauls. I just don\'t like the shape, and I find it uncomfortable. In addition, I think you can often make a Stratocaster sound like a Les Paul, but you can\'t do the reverse. All my heros played Strats, so that was my choice from the beginning. SRV, Hendrix, Clapton, Robin Trower, David Gilmour, Adrian Belew, etc etc.
You\'re right about craftsmanship... up to a point. The Strat is definitely a mass production guitar, and it always has been. Nothing about it has a handcrafted feeling in any way. By comparison, some parts of the Les Paul, like the heel, the slightly carved top, and the neck joint are reminiscent of hand construction (even though they aren\'t handbuilt, strictly speaking).
Since you mentioned 70s rock, do you like Captain Beyond? I have to ask that of every guitarist I meet.