Nintendo beat Sony or MS? They don\'t need to. They are not trying to. They own the hand held market and they have their own target audience to keep them afloat . So, why bother tryin\' to beat the others? No other company is targeting the younger auidence, so Nintendo will continue to do it and continue to be succesful. Because, while we may like to think games have grown up (which they have), there will always be a younger audience to buy \'em , well their parents buy \'em. Nintendo owns this audience and they don\'t need third party support to stay succesful in the business.