I agree with what Ddaryl says.
The ad market is ****. IGN needs to get $ to be able to pay their staff, server, badwitdh costs etc.
PSX_j: "They can expect to see the number of viewers to drop drastically"
Well, that should be good for them, why would they want non-paying viewers that only cost them money?
Non-paying customer=bad customer
People need to realise that staff, servers, bandwidth and other stuff isn\'t free, and never will be. Before, all this was paied for with the ad revenu. Not any longer.
Some say: "I can get movies etc from other places for free"
Well, maybe you can that right now, but when the place you get them from becomes too crowded they will probably not be able to pay for the bandwidth which means they will have to charge $ or stop serving movies etc.
Places like that will probably become too crowded when the major players stop offering things for free and people then try new places.
Often when I get PR mails about screenshot and movies there are notes that say:
"Do not link to the movies directly, download them and serve them from your own server".
Guess why?
This site is cool for the moment though, I only need one cheap server, and the little revenu I get from the ads pay for this cheap server. I can\'t pay for staff or stuff like that though... no $.