MS is giving people a chance to win a watch when they buy a xbox.
"The watch is apparently part of a summer campaign to push the Xbox in Japan, with five hundred lucky punters set to win one of the limited edition timepieces from stores that are part of the Game Retailers Association. The contest will run at some 1,500 stores across Japan between this weekend and September 1st, with anyone who buys an Xbox console or game able to enter"
so.. lets do some quick fun math
500 watches to give away
7 Weeks for the contest
3,500 xboxes sold a week
for a total of 24,500 entries (assuming it does not sell worse then it is right now)
for a 0.2% chance of winning a watch!
Now thats also assuming that every store is part of the game retailers association and is not being bought by MS to keep numbers up.
The number could very well be 1%!
EDIT: Well on 2nd thought, since games work too (I misread it) it probably levels back down to .2% ohh well, still decent odds.
Incredible huh?