Activision picks up the licensing rights to develop games based on the trivia show The Weakest Link on multiple platforms.
Activision has secured the worldwide licensing rights to create video games based on BBC\'s popular game show The Weakest Link. The agreement gives Activision the rights to develop and publish games on all current and next-generation platforms, including the Sony PlayStation and PlayStation 2, the Microsoft Xbox, and the Nintendo GameCube, N64, Game Boy Advance, and Game Boy Color. The PlayStation and PS2 games will be released later this year, with the first games expected to ship in October in the UK.
"We are very excited to team up with such a renowned partner as BBC Worldwide to develop one of its top brands into interactive games," Ron Doornink, president and COO of Activision, said. "Activision\'s success in building mass-market brands and our international strength makes us an ideal partner for BBC Worldwide. We will re-create the thrill of being a contestant on The Weakest Link by allowing players to face off against other opponents and experience the biting wit of Anne Robinson from the comfort of their own living room."
The Weakest Link television show has been a strong success in the UK, and it is broadcast in prime-time slots on BBC One and BBC Two. The show debuted on NBC this Monday.