this is long guys!!!!!!

Sega talks abit more about there new direction here it is.

 Part 1: Sega’s President and COO speaks to GamerWeb.com about the company’s future strategy and introduces us to the leaders of all eleven SEGA development studios.

Peter Moore is the man who has taken SEGA through the North American market over the last two years. Entering the company as the guy in charge of marketing, and spearheading the 9.9.99 launch not so long ago, he was quickly recognised as the right man for the top spot and promoted to President and Chief Operating Officer. At E3, Peter had a lot to say about SEGA\'s new direction. So we\'ll let him do the talking. Take it away, Peter...

Peter Moore: For a company that\'s supposedly struggling there\'s an awful lot of interest in us. It’s great to see so many people here at E3. We’re delighted to be able to show you what we think is the future of gaming, and that is SEGA software.

Sega of America\'s President and COO: Peter Moore

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“It’s very strange to walk into a SEGA booth and every time I take a look round I can see a Nintendo platform playing.”
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We as a company have never been afraid to innovate. When you look back at the company’s heritage over the years, when we look at SEGA concepts - whether it’s arcade, whether it’s online, whether it’s home, whether it’s interactive TV with the SEGA channel, whether it’s mobile communications, SEGA has always been there.

With arcade, Hang-On was the world’s first true arcade simulator. R-360 was the world’s first 360 rotating arcade machine. On the console, Virtua Fighter was the first ever three dimensional fighting game. And who could forget Seaman, the world’s first console voice recognition game. So again, as a company, it is our belief is that innovation is where we will go and will be key to our success in this brave new world, quite frankly, of being a third-party publisher.


Peter believes the key to SEGA\'s future is online.

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“We need to segregate the emotional element with the departure of our beloved Dreamcast.”
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When we look to the future, we also need to focus upon where we believe the future is going to be, and that’s online. Many of you heard yesterday our announcement which is our support for Xbox. Primarily with eleven titles, but perhaps more importantly, with SEGA sports titles. Who can forget the implications from September 7th of the year 2000, when SegaNet went live with NFL 2K1. I think forever we changed the face of gaming, that our new successors will now be able to take on, and we’ll certainly be there to support them.

Let’s talk about how we go forward as a company and what we’ll be showing here. Quite frankly, as you can see, we’re in a much smaller presence this year, it’s a building year for us. I think we’re more focused, and now in a position to be able to dictate where we go as a company in relation to the other platforms. We have never been afraid, as I say, to innovate, and you’re gonna see more and more as the year goes on from SEGA as to how we’re going to make an impact in the thirdparty world with the new generation of consoles that are coming through.


It was up to this man to introduce us to SEGA\'s finest developers from SOJ. It was certainly the finest conference held by SEGA in a long time.


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“It is our intent, that come Holiday 2003, we will be a legitimate competitor for the number one spot as the top videogame publisher in the world.”
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We have the partners. The evidence is in the announcements we’ve made, whether it’s PlayStation2, and our support with Virtua Fighter 4, whether it’s Gamecube, and our announcement today of Phantasy Star Online, whether it’s Xbox, and our friends at Microsoft, our announcement yesterday, as I said, of four SEGA sports titles for online, but perhaps more importantly, eleven titles that will appear on Xbox. We are building those relationships very quickly.

We’re kind of a hybrid company as you can see. It’s very strange to walk into a SEGA booth and every time I take a look round I can see a Nintendo platform playing in our booth. It’s a very different experience for us as a company. We need to segregate the emotional element with the departure of our beloved Dreamcast, and the business focus on where we need to go to make an impact on our business model going forward.



SEGA Sports titles will be important to online success.



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“I think going forward, being on all platforms is the right business move for us.”
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Of course, our franchises are second to none. Whether it is Crazy Taxi, or Phantasy Star, or Panzer Dragoon which of course was announced for Xbox, and who - who can compete with the Sonic the Hedgehogs, the SEGA sports franchises. Dig deeper into our past - Shinobi, Golden Axe, Altered Beast - we have home-grown franchises that will once again re-emerge, but for the first time, not on SEGA hardware, but going forward, on competitive hardware that we as a thirdparty can bring to them. It’s a very important time in our future and those are incredibly important assets that we need to be able to utilize going forward.

And then of course, content. Content is king. It’s an often-used phrase in our industry but when we look at what we can bring even in this first year as a thirdparty, whether it is Crazy Taxi Next for Xbox, Phantasy Star Online for Gamecube, Sonic the Hedgehog Advance for GameBoy Advance, or Virtua Fighter 4 for PlayStation2, we are already making a difference to the next generation platforms with our content.





Reassuringly, Peter now refers to Microsoft, Sony and Nintendo as
"our new friends". The world seems a better place.





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“Will [online strategy] be worth it in the long run? You bet your ass it will.”
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But at the same time, we’re obviously making a strong play this fiscal year to support Dreamcast! In a few weeks we’ll be launching Crazy Taxi 2 for Dreamcast. Followed by, in its tenth anniversary year, Sonic Adventure 2. Our SEGA Sports line-up for Dreamcast in the Fall is huge; World Series Baseball 2K2; NFL 2K2; NBA 2K2; NCAA Football 2K2, and then of course probably the climax, Shenmue 2 for Dreamcast. All of this is exclusive premier content on the Dreamcast as we move forward as a company, still supporting Dreamcast for the fiscal year, and slowly transitioning this great company from being hardware platform provide to a true thirdparty developer.

It is our intent, that come Holiday 2003, that we will be a legitimate competitor for the number one spot as the top videogame publisher in the world. Certainly I think we have all of the recipe there that’s necessary to bake that cake. When we look at the content, the franchises, our commitment to SEGA Sports, we have I think, a very powerful recipe to be in the number one posit. We’re going to take market share away from the current players in that role through all of this great content that you’re going to see here today.


part1

Phrase of the presentation: "you bet your ass it will".



Our theme that you’ve seen here today, is “Unleashed”. Everything we’ve just talked about now becomes unleashed. We’ve gotten rid of, I guess, the shackles if you will, of being focused on a singular platform. If one considers the amount of business we’ve done against an installed base of only 3.5 million at this current time of Dreamcast, and then multiply that out over the next fiscal year of an installed base over five times that size, of potentially 21 million units, when you count in what we believe are the projections for PlayStation2, GBA, Gamecube, as well as for Xbox, you can see the potential that this great company has to make an immediate impact.



 

Sega of America (left) and Sega of Japan (right):
where the shizznit goes down.



I think going forward, being on all platforms is the right business move for us, you will see an incredible amount of content here today, but this is just the beginning. As you can imagine, we only made our announcement on January 31st of this year, to go into a multi-platform, platform-agnostic company, and already today you will see the fruits of three months of work and where we are. Multiply that by what you can imagine you will see here this time next year, and you can see what power this company brings to the industry.





SEGA can concentrate on financial success (and thus more investment into better SEGA games than ever before) with their new strategy.



Our online future is critical. As I mentioned yesterday at the Xbox conference, we are a firm believer in online. When Okawa-san, our former Chairman who’s no longer with us, made the announcement that Dreamcast would be Internet ready, SEGA believed in online then. When we launched SegaNet on September 7th 2000 with NFL 2K1, that was proof positive we could deliver an online experience, even with a modem. And then, when we look at the announcements that our new friends at Microsoft and Sony, and also Nintendo will make regarding online, we have never believed more in the future of online gaming.





Peter is very excited about the new SEGA unleashed.



As I said yesterday, is it going to be profitable and easy right out of the pot? Absolutely not. But as I said, will it be worth it in the long run? You bet your ass it will. I believe that this industry needs to be able to embrace the Internet, and to use it, otherwise it will take its place in an alternative medium of entertainment, and take our consumers away. We either use it, or it will use us. SEGA believes in the future of online gaming, and will commit all the resources necessary to make it happen, together with all of our platform partners.

So, there are no limits. When we look now at what we can bring, when you see what you’re about to see on this momentous occasion, where for the first time ever, all of SEGA’s eleven worldwide development studios are in one place at one time, all presenting content, then I think you can understand that we feel confident that we can take on that role as the number one videogame publisher by Holiday 2003.





Peter loves GamerWeb so much, he felt compelled to wave.





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“Graphics, cinematic quality, is no longer enough for the consumer. That is expected nowadays.”
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The key to that, certainly for the encumbered right now in that position, is sports. We as a company over the last two years, have already sold in excess of two million units of sports titles, against an installed base of just approaching 3.5 million units. It’s clearly where we believe that the commitment this company needs to make, is going to be the most relevant to the resources applied. It will be the battlefield going forward. If we take on where we see the competitors, this is where we will win or lose. I will put our SEGA sports titles, even now, against any other platform console title, by any publisher. We have the right content, and Greg Thomas from Visual Concepts and I are going to take you through that later on. This is where we will win or lose. It’s clear to me that we have every intention to win.

We mesh sports and online together. We look at what, for example on Xbox, with an Ethernet port built in, and with a hard disc drive that has 8GB of memory, and the possibilities are endless. Sport has all the potential in the world to be the killer app to drive online. It has all the potential in the world to broaden the demographic of gaming past the 12-24 year-old male. It has all the potential in the world to make SEGA the number one publisher in the North American market, and in fact the world, by Holiday 2003.


Gaming is entering a new age. I think many of you attended the press conferences over the last two days. There has been a common theme about the specifications of platforms in this 128-BIT era. That is that graphics, cinematic quality, is no longer enough for the consumer. That is expected nowadays, that a game looks cinematically realistic, that feels like a movie and like television. We now as platform holders, as publishers and developer have to take this industry to the next level, and that’s in pushing AI, innovative gameplay, insane competition, this is going to make all the difference. It’s not about graphics, it’s not about polygons, it’s no longer about bits and bytes. That is now expected by the consumer. It’s going to be about franchises, it’s going to be about online, episodic content, AI that takes over the immersive feeling so that you can no longer predict what’s going to happen in that game. All of that is in the skill sets of this company.

New experiences, innovation, only SEGA can do it. Look back at our heritage, look what we’ve done. We’ve talked about some of the developments we’ve done over the years. Forty years of gaming bringing new experiences to gamers, in arcades, at home, with the console, in arcade environment, with a mobile phone, PDAs for the future, only SEGA has the recipe to do this, and do this well. And I think what you’re going to see over the next hour or so, as I bring my esteemed colleagues onto the stage, I think you can see why only this brand can do it, and why this is going to make the industry a very different place over the next 24 months.

so what do you think guys?

“It is our intent, that come Holiday 2003, we will be a legitimate competitor for the number one spot as the top videogame publisher in the world.”


Bull, they allready ARE the top developer in the world.

Originally posted by Lord of Darkness
“It is our intent, that come Holiday 2003, we will be a legitimate competitor for the number one spot as the top videogame publisher in the world.”


Bull, they allready ARE the top developer in the world.

Errr...Lord, he said PUBLISHER, not DEVELOPER.

Can\'t really argue with you on that, as they are indeed one of the best, if not the best.