The problem isn\'t necessarily the amount of marketing, it\'s the way it does it.
Nintendo has gotten itself stuck with the uncool kiddy image and it has yet to get out. Third parties are a big way to do it. Seeing Nintendo logos all over the Dead To Rights ads or GTA ads or Metal Gear ads or Red Dead Revolver or anything without a Nintendo mascot makes it look cooler.
The best way to go is to get people to believe that Sony and Microsoft are inferior.
They should get the idea across that PS3 is same shit, different day. Xbox 2 is a knock-off of that same tired, boring formula. Uninspired sequels to old, boring games.
Nintendo is fresh, new, fun. Nintendo is fucking cool.
Getting that in people\'s minds along with more emphasis on 3rd party support will be the difference in taking over the marketshare.
They\'re trying to get around to that with "Nintendo Difference" but they need to slight the competition in their magazines a bit, on their websites, in their press releases.
The other guys do it, and it\'s worked so well that the media forgets about Nintendo. Nintendo needs to wave its middle finger at Sony and Microsoft and get back into people\'s minds.
-Dan