The Dark Knight trailer (hurry - it\'s leaked)

[Jumpman]

No

Son of a bitch, these leaks are not making my life any easier.

Huh?

I work for WB...

Watcha mean willis? You were the one that leaked it no?

The "leaks" were probably intentional

[clips]

I kinda lost interest with the batman flicks early on...i heard batman begins was decent but never really decided to check it out....this here tho looks good...i like the dark demented look of the joker,...that\'s how he\'s supposed to be...:fro:...it kinda reminds me of Frank Millers batman comic he did back in tha day......*oh and the trailer is gone*.........even without the trailer, the posters are even peaking my interest...

Batman Begins is beyond decent. It\'s fantastic.

And these "leaks" are not on purpose. WB is having places take them down. The posters, most likely are just released, the trailer was recorded at a cinema.

If I leaked anything, I wouldn\'t be employed right now.

It\'s curious, isn\'t it?  One would assume that a major movie studio wouldn\'t want a cheap camcorder version of their trailer released to the internet, but maybe there IS some marketing value in that.  
 
You leak it, then quickly pull it, and maybe you can keep the hardcore fans drooling just the right amount.  If you pull it fast enough, you can be pretty sure the trailer won\'t be seen by the ordinary mass market who would be turned off by the poor video quality.  I dunno.  Some advertising companies are always looking for new ways to be a little more "cutting edge" than their competitors.
 
Maybe I\'m wrong.  I am just naturally suspicious when it comes to big conglomerates like WB.

Well, see\'ing as WB has put a ton of money into viral marketing and put up posters with a hidden link (Atasteforthetheatrical.com?) and are now pulling these trailers as soon as they are put up, it really makes no sense to say they leaked it.  

Now, if it was a decent looking version, then yeah, I\'d agree, but WB stands to gain nothing by "leaking" this bootleg camcorder footage. It takes away from their viral marketing, something they\'ve invested money in and it takes away from people who would go see I Am Legend, simply for the trailer (I was one of those).

It\'s curious, isn\'t it?  One would assume that a major movie studio wouldn\'t want a cheap camcorder version of their trailer released to the internet, but maybe there IS some marketing value in that.  
 
You leak it, then quickly pull it, and maybe you can keep the hardcore fans drooling just the right amount.  If you pull it fast enough, you can be pretty sure the trailer won\'t be seen by the ordinary mass market who would be turned off by the poor video quality.  I dunno.  Some advertising companies are always looking for new ways to be a little more "cutting edge" than their competitors.
 
Maybe I\'m wrong.  I am just naturally suspicious when it comes to big conglomerates like WB.

You\'re wrong.

WB is throwing cash out the window right now marketing I Am Legend.  I would guess they aren\'t really depending on Batman fans to put them in the black on opening weekend.  It\'s somewhat the same market anyway.  Probably Batman fans might want to see a zombie vampire movie also...
 
BTW, are you saying that now you aren\'t planning to see I Am Legend, to see a large screen high res version of this trailer?
 
Who knows if they have anything to gain by releasing a camcorder trailer.  I\'m just playing devils advocate.  The crazy thing about advertising companies is they will often do things that seem counterproductive or produce unmeasureable results.  If they can convince the client that it\'s cool or cutting edge, the results don\'t matter.  The most important thing is to be hotter and more subversive than the competitive advertising agency.

You\'re wrong.

What exactly do you do for WB?

Design intern in the interactive marketing department.  aka the guys that would be doing the leaking.