the price is still reasonable, you can get a blu ray player for $400 nowadays compare to a year ago where they cost $1,000.
About half a year ago, the price of a blu ray player from sony is $500, then in Oct. Sony dropped it down to $400. And during the christmas holiday season, Sony temporarily dropped it down to $300 and goes back up to $400 after the holiday season.
If you are still interested in buying a blu ray player, get a ps3 or wait till another 6 months or by the end of the year where newer blu ray models should have more features and price should go lower, as low as $300. Who knows, you maybe able to get it cheaper during the winter holiday season too. As cheap as $200.
If you want a blu ray player costing under $400 now. You are asking too much. Expect crappier quality player for such a cheap player.