World’s First Projection-less Movie Theater That is 451" Big!

[Paul2]

Projectors, which have been a staple of movie theaters since the silent film era of Charlie Chaplin, are headed for extinction.

Samsung and Harman yesterday opened the world’s first projection-less movie theater at the Lotte Cinema World Tower in Seoul South Korea. Instead of projecting images onto a large screen, images are displayed on a huge, self-illuminating “Super S” Cinema LED screen.

The 33 x 18-foot screen, which supports 4K resolution and high dynamic range (HDR) content, overcomes the brightness and edge-distortion limitations of projectors, according to Samsung. It is also certified to “provide 100% color representation” of the Digital Cinema System Specification (DCI) and described as 10 times brighter than current projectors, allowing movies, sporting events, and other programs to be shown in a brighter space, according to a report in Korea IT News.

Surround sound delivered by Harman audio technologies with JBL speakers is said to enable moviegoers to “hear vivid sound wherever he or she sits” in the theater, the report said.

Starting in major cities through South Korea, Samsung executives told Korea IT News the company is embarking on an aggressive plan to equip 10% of all movie theaters in the world with LED screens by 2020. The catalyst for the move is Samsung’s 2015 acquisition of Yesco Electronics, a company specializing in commercial LED.

https://www.soundandvision.com/content/world%E2%80%99s-first-projection-less-movie-theater

33 ft x 18 ft has a diagonal screen size of 37.6 ft or about 451" big.  so this screen is like a television tv screen, possibly led-lcd tv but a lot bigger than home theater tv led-lcd or oled tv for that matter.  most hometheater tv is around 55" to 65", but 451" is a lot much bigger than that.  no more using projector to project the screen.  This tv screen is also 10 times brighter than most current projectors which is great for hdr.  awesome.

i wonder how much would a 451" 4k tv with hdr would cost?  i think possibly in tens of millions of dollars.

[Titan]

Neat but that really doesn't sit right with me. When I go to movies, I enjoy the experience of seeing the movie projected from the projector. I didn't even like when they switched from film to digital, though accepted that as changing times (and even grew to like it better!). Though showing movies in a theater on an LED screen would make me feel like I'm paying someone 20 dollars to sit in their living room with 100 other douche bags. But I accept that this is likely inevitable. Though I bet dead pixels are going to be an issue

[Paul2]

the thing about movie being projected from the projector is that its not as bright as a tv screen.  compare to tv with hdr say like a led-lcd, projector is nowhere near as bright to show off hdr.  i think that is one of the big reasons why movie theater room is always dark, otherwise the bright light will make the picture in theater looks dim.

beside, a digital projector lamp's life might last as much as 3,000 hours and needs to get replace which cost money.  while a led-lcd screen with hdr can last up to 60,000 hours i think before reaching half brightness.  That mean a led-lcd tv has a 20 times the lifespan of a digital projector.

but lately, newer digital projector that uses laser instead of led has a life-span of 30,000 hours which is really cool and that's much better than digital led projector.  but still, neither of these projectors can go as bright as a led-lcd tv screen or even oled for that matter.  that means, movie theaters don't have to be as dark to show movies anymore with led-lcd tv screen.  they can turn on indoor room lighting and the picture on screen will still look fine.

i hope dead pixels isn't an issue with these massive big screen tv.  the led-lcd sets that have dead pixels are rare i think.

[Paul2]

3D Lives On Samsung's Cinema LED Screen



3D is dead as a doornail in major-brand TV lines but Samsung appears to think it has a future in theaters. It has created a 3D version of its 34-foot Cinema LED theater screen.

Most 3D technologies make radical cuts in brightness and resolution. But this screen, Samsung says, is as bright as the original, even in 3D mode, and the original was said to be 10 times brighter than a conventional projection screen to begin with.

To reduce dizziness and headaches, a new algorithm eliminates crosstalk between the left and right eyes. And the problem of uniformity — diminished brightness in off-center seating positions — is also “significantly improved.”

“The existing 3D cinemas had to compromise between brightness and resolution,” explained Samsung’s Dongsoo Koo. “Therefore, we had to develop a new product that delivers the same brightness of Cinema LED, even while wearing the 3D glasses. We also could not sacrifice the resolution. It’s clear that lower resolution equals a lower sense of reality.”

The 3D Cinema LED screen, hailed as the first Digital Cinema Initiatives (DCI)-certified high dynamic range theater display, debuted yesterday at Arena Cinemas’ Sihlcity theater in Zurich, Switzerland. The 9-million-pixel screen, which is 34 feet wide and almost 18 feet tall, was paired with a state-of-the-art JBL sound system.

No word on when, or if, it will come to the U.S.

https://www.soundandvision.com/content/3d-lives-samsung-cinema-screen

I would like to update this news about this Cinema LED Screen.  Cool that Samsung built a 451" LED Cinema screen that supports 3D and was just recently debuted in Zurich, Switzerland.

Last year, i thought this cinema led screen is led-lcd but since CES of this year, i believe this cinema led screen is actually true led screen (a.k.a. micro led).  cool, that means this led screen has perfect black level, and perfect viewing angle that oled has.  its also has less motion-blur than lcd.

over 2 months ago, i remember writing on this year CES thread that micro led has slightly more motion blur than oled and about some days later after i wrote that, i realized micro leds don't use lcd pixels so they should have less motion blur than lcds.  so that means micro led and oled might have about the same motion blurs which are slightly better than lcds handling motion.

Anyway, one last thing, this cinema led screen is about 18 ft high which is more than 2 times the height of our house room's ceiling like a bedroom ceiling.  That means a 2 story high house might not be able to fit the height of this screen.  And nearly 34 feet wide screen meaning it about 3 times wider than a medium size bedroom's width.  That just shows you how big the screen is.  wow.  cool.

[Titan]

How much does something like that cost?

[Paul2]

good question.  i don't know but last year, i guess it might cost at least tens of millions, afterward say like now, i think it might cost as high as hundreds of millions of dollars, maybe as high as $500 millions?  Again, i am totally guessing here.  it could be less than that or it could be somewhat higher than that though.

[Titan]

I doubt it costs 500 million. There's no way it costs as much as a fighter jet, lol. Plus with a cost like that, no movie theater will ever come close to making back the cost. 500 thousand probably, but not 500 million.

[Paul2]

yeah.  lets hope its no more than $500 thousands.