This is quite interesting news - but expected to happen. Games are, very much, getting more and more movie-like. I don\'t mean the gameplay here, but the graphics, wich are getting terribly real. And it is a fact that youth today play videogames as much, even if not more ( like in my case ), than watch television.
So, my opinion is, if there\'s going to be advertizements in the games a lot in the near future, the target-age-group of this advertizing ranges from 10-30. So be expecting to see Sony\'s televisions and products on Playstation 2 soon