Okay, to clear up confusion. There are several next generation HD formats war going on.
But let me pulled out the two important ones:
AOD- Advanced Optical Disc supported by Toshiba and NEC
and
Blu-Ray -Supported by Sony, Panasonic, Pioneer, PHilips, and other major brand electronics.
AOD spec
15 - 20 Gbytes single layer and 30 - 40 Gbytes dual layer
supports MPEG-2, MPEG-4, and WM9
Blu Ray spec
27 Gbytes single layer and 50 Gbytes dual layer
only supports MPEG-2.