They talk a lot about the "brand", how people want to receive it, what they "want" people to do when they see it etc....but they haven\'t explained why how and most importantly WTF is shown in that God damn logo!
What on earth does it represent and how did they come up with it?
How are people going to identify with some random shapes? I am trying to understand what is it supposed to hide behind its shapes but I see nothing.
If it forms various sports with each each shape arrangement it will be nice though.