In a press statement today, Nintendo announced that the Game Boy
Advance sold through a half-million units during its first week in stores,
making the GBA America\'s fastest-selling game system ever.
"We knew demand was going to be strong -- but this is a record-setting
response," says Peter Main, executive vice president, sales and marketing,
Nintendo of America. "The good news is that we are able to ship
approximately another 500,000 units by end of June with further product
to become available through July and August."
But is it really America\'s fastest-selling game system ever? We seem to
remember Sony claiming similar numbers back in October 2000 on the
PlayStation. We spoke with Molly Smith, Sony Computer Entertainment
America\'s Director of PR this afternoon regarding Nintendo\'s statement.
"We sold 510,000 units in the first two days the system was in the market.
That\'s based on our [Sony\'s] initial numbers," said Smith. According to
Nintendo representatives, the company based its numbers on the most
recent NPD and TRSTS sales data for the month of October, which
stated that the PlayStation sold through only 309,000 units that month.
Smith commented: "TRSTS represents 75 to 80% of [the US]
market...not the entire market."
As for the "Fastest Selling System" claim? Molly Smith offers this: "At this
point, the PS2 is the fastest selling system ever...and there is no system yet
that could beat that, especially on a worldwide basis."
Regardless of who wins this title, Nintendo still plans on selling more than
one million systems by the end of June, and 23 million units by March
2002. And that\'s a whole lotta systems. If Nintendo delivers on those
numbers, GBA would indeed be the "Fastest Selling System"...ever.
Why did they lie? What was the point when if people just searched the webthey could find out the truth. This was a stupid statement to make because once word gets out this will affect the marketing worse then if they just had told the truth. Who wants to buy stuff from liers? How will people now they didnt lie about the games if they never saw any pics or seen it? Trust me this is the biggest marketing statement Nintendo has ever made!