Microsoft not to spend 500 Million dollars for campaign but 1 Billion.......

Right Bob, but what I\'m saying is that Sony dosen\'t need to match MS\'s assault blow for blow since they\'ve got brand recognision and a powerhouse of long awaited titles behind them. (Same for Nintnedo) Sony will still advertise these games, and their console, to steal a bit of MS\'s thunder.. but the plain fact is that they really don\'t need to, while on the other hand, MS is the interloper and has to prove their worth.

The winner of the advertising campagin had better be Microsoft.. since they are the ones who stand to loose the most.

[Bobs_Hardware]

Originally posted by SonyFan
Right Bob, but what I\'m saying is that Sony dosen\'t need to match MS\'s assault blow for blow since they\'ve got brand recognision and a powerhouse of long awaited titles behind them. (Same for Nintnedo) Sony will still advertise these games, and their console, to steal a bit of MS\'s thunder.. but the plain fact is that they really don\'t need to, while on the other hand, MS is the interloper and has to prove their worth.

The winner of the advertising campagin had better be Microsoft.. since they are the ones who stand to loose the most.

ok ok ok, they dont need to, point taken...but i think they would want to, and it would be in there best interests to if they want to \'dominate\' as they did last time.  They most likely wouldnt like to \'share\' the market equally, and if they want to dominate, then i feel an advertising campaign of equal magnitude to Microsoft could be warranted.

and agreesd, if microsoft doesnt put out the better campaign, then they will have shot themselves in the foot.

I read in an interview at ign, that Sony is also planning on spending 250 million dollars in advertising.  So, they are going to be coming out swinging this fall. :cool:

I can\'t wait to see RIW commercials.

1 billion is a lot of money, but not that much. I think it\'s entirely possible. I can\'t remember where I got it from, but I heard Sony was planning on spending 750 million to \'counter\' the new consoles from Nintendo and Microsoft.

They can probably spend 5 Billion if they wanted to, they got so much money, it hurts my brain thinking about it.  

Originally posted by Samwise
1 billion is a lot of money, but not that much. I think it\'s entirely possible. I can\'t remember where I got it from, but I heard Sony was planning on spending 750 million to \'counter\' the new consoles from Nintendo and Microsoft.

Intresting..

PS2 is practily selling itself in sweden..
Ive seen one ad, that had a PS2 logo in it..
I dont even think its a Sony ad..

It was EA sports NHL 2001 they showed for like 10 secs.

well rememebr MS plan is to get into the living rooms. If they don\'t make a profit with XBox they don\'t care as long and they break into the market

Once they do that they can focus on future profits

but its obvious that MS simply wants XBox to have a market share it can buid from

The future is the living room not the computer room and MS knows this as does SOny.