Xbox advertising in Japan, Why are they so stupid?

If the lack of games in japan has not already killed the system, the stupid advertising will. As these 2 images show.





The images speak for themselves.
I can hear them now.. what are they advertising? a Tea Table?

The 3rd one on the last page is the funniest. I always wanted an Xbox lap top.

[Bobs_Hardware]

i dont know what to make of it...were they Microsofts plans on how to market it, as some sort of ultra versatile piece of hardware?  if it is....ugh

[§ôµÏG®ïñD]

lol... seems errr strange. Maybe there after the kiddy market

I think it is actually a very good campaign. It works two ways.

Our design is here, as in the page and picture reference.

Or "our design is here" as in here to play.

I think it is clever, sadly nobody in Japan gives a crap.


Eric Jacob

Those look more like a toaster than the GC ever will.

Errr... ALL japanese ads are stupid. XB ads have to be stupid to fit in...

Well, lets see what XBOX thinks of it.

I don\'t see what they\'re trying to say here. We have our console finished, look what we did!

Alright!!! I knew it was a toaster too.

HEY! The Gamecube is the lunch box and the toaster!!!! Don\'t take away our pride!!!;) The Xbox is like a microwave, its too big to be a toaster. Even if the Xbox maybe a toaster. At least you can carry your toast in the lunch box!:D

Originally posted by ViVi
Well, lets see what XBOX thinks of it.

I don\'t see what they\'re trying to say here. We have our console finished, look what we did!

A lot of people in the industry just snickered and didn\'t believe MS would really get this far way back... they should be proud of what they accomplished in such a short time...


Or maybe they\'re dissing Sony for wanting a \'do everything\' set top box...

well i kinda see where its going with it but pretty much it is lame - there just isn\'t anything there to make me want an Xbox in that ad - nothing to motivate me to find out more - just kinda stupid IMHO

Well, aren\'t all advertising stupid? I mean, comeon, there has never been an ad that has made me buy anything. Not the abstract ones anyway. If I see an ad for MGS2 with cool in-game graphics I\'d run and buy it ASAP.

But what Sony\'s advertising? That\'s just plain weird - the third place, anyone? Black and white oversized ducks? No thank you. It doesn\'t even inform any non-PS2 fans what PS2 is all about. The casual gamer wouldn\'t have a fricking clue what it\'s about. Seems to me someone at Sony\'s advertising company forgot about \'easy communication\', \'targeting the consumer\' and such concepts.

Did the Budweiser Frogs ever drink beer? No.
Did the ads help sales? You betcha.

Well, Nintendo has started their Japanese console hype up now. In Japanese theaters they are showing off a peview of Super Smash Brothers Melee (which features FMV and realtime). And the video looks much better than that above advertisement. That doesn\'t even tell what games its going to get or anything to the uninformed. MS should have something better though with that 500 million dollars.