http://www.gamers.com/news/1147215Looks like Sony are trying to bury M$
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PlayStation 2 Price Drop - It\'s Official!
By: John Davison May 14, 2002 6:00 AM PDT
At 11pm on Monday night, Sony CEA announced a dramatic cut in prices across the board for all of its products. With news leaking of a suspected Xbox price drop at next week\'s E3, it has been assumed that Sony CEA would respond in some way. It\'s safe to say that although speculation has been rife of the impending price war, no one expected Sony to move so quickly and so aggressively.
If you\'ve been putting off the decision to buy a PS2...wait no more! The price drop is effective IMMEDIATELY.
Here is the full text of Sony\'s announcement...
SONY COMPUTER ENTERTAINMENT AMERICA PREPARES FOR FURTHER MARKET EXPANSION WITH AGGRESSIVE NEW PRICING STRUCUTRE
Consumer Demand Expected to Escalate as PlayStation 2 to Retail for $199; PS one Priced at $49
FOSTER CITY, Calif., May 13, 2002 - Pursuing its long-term vision of making computer entertainment accessible to mass-market audiences, Sony Computer Entertainment America Inc. announced that effective immediately, its leading PlayStation 2 computer entertainment system will be available to consumers for $199, a more than 30 percent reduction from its current suggested retail price (SRP). As the company recently achieved cumulative worldwide shipments of 30 million units and with a greatly enhanced value proposition, it is well positioned to drive consumer interest in PlayStation 2 to unforeseen levels.
In addition to the new PlayStation 2 price, the company also announced a new price for the PS one console of $49 SRP, a reduction of 50 percent. The combined sales of PlayStation and PS one now total more than 30 million units in North America alone, with a PlayStation or PS one console in one out of every three U.S. households. Following is the new pricing breakdown by platform:
PLAYSTATION 2
PlayStation 2 computer entertainment system $199 SRP
Memory Card (8MB) (for PlayStation 2) $ 24 SRP
DUALSHOCK 2 Analog Controller $ 24 SRP
PLAYSTATION
PS one console $ 49 SRP
PS one Combo (console/LCD screen) $149 SRP
DUALSHOCK Analog Controller $ 19 SRP
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