BENTONVILLE, ARK (AP) - Some Walmart customers soon will be able to
sample a new discount item -- Walmart\'s own brand of wine. The world\'s largest retail chain is teaming up with E&J Gallo Winery of Modesto, Calif., to produce the spirits at an affordable price, in the $6-8 range.
While wine connoisseurs may not be inclined to throw a bottle of
Walmart brand wine into their shopping carts, there is a market for inexpensive wine, said Kathy Micken, professor of marketing at Roger Williams University in Bristol, R.I. She said: "The right name is very important." So, with that in mind, here are the top 12 suggested names for Walmart Wine:
** Chateau Traileur Doublewide
** White Trashfindel
** Big Red Gulp
** Grape Expectations
** Domaine Walmart "Merde du Pays"
** NASCARbernet
** Chef Boyardeaux
** Peanut Noir
** Chateau des Moines
** I Can\'t Believe It\'s Not Vinegar!
** World Championship Wriesling
and the number 1 name for Walmart Wine...
** Nasti Spumante