PETA takes things way too seriously. Last night on 20/20 I believe, David Stossel (?) did a Give Me a Break article on it.
They think that we should;
Only eat veggies
Wear nothing that even came from a living animal
Stop all testing
Not drive cars
Quit research
...
Well theirs more, but basically its they want us to live like vegitarian cave men in plastic loincloths.