Did you just skip the article? It says "Optware doesn\'t expect to have HVD on the market for consumers until 2007 at the earliest, with players selling for under $3,000."
HD-DVD and Blu-Ray will have hardly made their entrance or made any kind of significant presence in the market at that time. I really don\'t care as I\'ll be sticking with my DVD player until one of these new formats becomes the standard, something that won\'t happen for several years anyway.