Originally posted by Jumpman
Reminds me of english class when I use to draw circles swirling into a center. That\'s honestly all I can say when I saw this monstrosity of a logo.
I don\'t think it\'s meant to be seen moving(IE non hypnotic logos on consoles).
If it\'s part of the marketing campaign, as the article suggests, then it will be seen moving at some point or another. The promotion seems to be "Amplify", thus all the rings scaling.
"The side of the 360° is dominated by an oversized, back-lit power button called the ring of light,"
Notice: "the ring of light". Sounds singular to me.
Now, if you are to watch the animation of the rings then you\'ll see it eventually goes down to one ring, which makes sense with the "360" and all.
May 12th isn\'t too far away. I\'m going to reserve judgement on it until then...