I think its just a rumor and hopefully only one version of PS3 for sale and that one version can play blu ray movie out of the box instead of add on or software requirement. I say the price tag for that should be $500.
Sure Sony isn\'t making money selling it for $500, they probably losses money doing it that way. But they will make profits in a couple of years or so as prices of those expensive electronics goes down.
Also, PS3 can make up the hardware sale loss by making profits on softwares and accessories sale.
on the accesories sale, you can bet many consumers may buy an extra controller, possibly wireless one compare to the bundled one that is possibly wired and an HDMI cable for HDTV that have an DVI or HDMI input.
Again, that\'s just my own personal speculation.