The only reason rappers care about Cristal is because it\'s the most expensive. If something else comes along that costs more, that is what they will elevate in their songs about how rich they are and how many chicks they have and now much respect they get. It\'s completely stupid.
That\'s completely beside the point.
(The article doesn\'t mention the whole interview, so we have to go by what is quoted.)
This part is essential though:
"...but what can we do? We can\'t forbid people from buying it...."So, imo the CEO makes it pretty clear that he\'s less than happy that his brand is possibly publicy associated with these hip hop artists as clients.
That\'s a clear distinguishment. Now...this statement of his is not racist as far as i can see it. He does clearly not like his brand to be associated with this hip hop scene ; so, this concerns both black AND white hip hop artists.
It\'s not a smart move by Jay Z to (over ? ) react to this in public print. He could just quit buying this brand. Nonetheless, the CEO does seem bit like an a-hole ; the kind of guy who thinks he\'s better than the people he just doesn\'t like because so and so. The "Mr-know-it-all" type.