Xbox 360 Registers Biggest Black Friday in its History

PRESS RELEASE
Xbox 360 Registers Biggest Black Friday in Its History
Xbox 360 consoles and games sell at record levels; outsells PlayStation 3 by three-to-one ratio.


REDMOND, Wash., Dec 01, 2008 /PRNewswire-FirstCall via COMTEX/ -- Microsoft Corp.\'s Xbox 360 video game and entertainment system kicked off the holidays with record- breaking console sales on one of the biggest shopping weekends of the year in the U.S. Retailers reported Xbox 360 console sales over the Black Friday weekend were on pace to beat previous years, outselling the PlayStation 3 by a three-to-one ratio and estimating a 25 percent increase from Xbox 360 Black Friday sales figures from 2007.

Strong game sales rounded out a historic Black Friday for Xbox 360, with record-paced software sales continuing for key Microsoft titles, such as "Gears of War 2," "Fable II," and "Lips." Xbox 360 continues to have the highest game attach rate of any console at 8.1 games per console.

"We entered into the Black Friday sales period with cautious optimism, knowing that dollar for dollar, Xbox 360 offers more social entertainment value than any other console on the market," said Don Mattrick, senior vice president of the Interactive Entertainment Business at Microsoft. "Record Black Friday sales in the U.S., coupled with our existing global install base of 25 million and an online community of more than 14 million Xbox LIVE members, have laid the groundwork for continued global sales momentum in 2009."

Xbox 360 sales have also surged worldwide since the September price drop, outselling the PlayStation 3 week over week across Europe. Console sales in Europe are up as much as 400 percent, with sales nearly double year over year and reaching 7 million consoles sold this generation.

With a mass-market price point starting at $199.99 worldwide (estimated retail price) for Xbox 360 Arcade, a games lineup of more broad-appeal social titles than any other platform, and the recently launched New Xbox Experience, Xbox 360 is leading the industry and inviting everyone to play.

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Never expected to see Lips mentioned in the same sentence as Fable II and Gears 2 regarding success. I wish I wasn\'t tone def, so I can join in on the fun.

Also, sad panda face for lack of mention of Banjo N&B in the same sentence.

[Viper_Fujax]

pretty nice to see during a recession

[clips]

That $199.00 price is a pretty good strategy for ms...sony absolutely needs to drop the price on the ps3 and the playstation2 needs to be at $99.00...i can\'t believe they are still selling the ps2 for $142.00 or is it $149.99?...in either case sony needs a price drop on both consoles. And i understand the blu-ray argument, but i still think sony can drop the price of the ps3 by either $50 or $100 bucks.

[Paul2]

Its interesting that Sony just launched a new ps3 model that has 160 GBytes HDD with the game Uncharted: Drake\'s Fortune combo for $499.  It also has free PSN membership, whatever that means.

I think it\'s better that Sony just sell the $399 80 Gbytes and be done with it.  Not sure if consumers are willing to spend $500 for the PS3 when many still consider the $400 version expensive.  Sure, its still a good deal, but still out of reach for many consumers pockets.

I am not sure if the average consumers would want that 160 Gbytes when 80 Gbytes is really good enough storage for most cases I think.

the PS2 is still selling $129.99 since March 2006 I think.  Its funny that it has been over 2 1/2 years and the PS2 still hasn\'t drop in price tag at all.

Maybe Sony\'s planning on dropping the price of the 80 Gbytes PS3 to $300 somewhere in 2009 since they just reduced it to $400 3 months ago.  But who knows for sure.

[Jumpman]

How did it compare to the Wii sales?

It\'s rumored that the PS3 will have a price drop in time for Killzone 2 in the spring. I certainly hope that\'s the case, so I can finally pick one up.

That\'s 25% more kids disappointed with a crippled harddrive-less system than last year!

Uh, does anyone have any more memory cubes?

[GmanJoe]

How did it compare to the Wii sales?

That\'s not a console. That\'s up there with Leap Frog and shit like that.