EA doesn\'t rehash - they publish the rehashes. And speaking as a Madden fan (who prefers NFL2k1), this years Madden did offer some nice innovations to the genre (particularly the ability to audible your defensive backs coverage scheme).
I don\'t know bassetball well enough to comment on Live. But after 10 years of working on a football game, what else can you change? They have so many options it\'s ridiculous. But they still managed to "invent" hot routes (well, last year), individual defender audibles, madden cards, the 2 minute drill mini-game, etc.