I think it will be fairly interesting to find out what MS will do in thier commercials. I don\'t buy into the rumor of their characters dancing on a PS2. That really doesn\'t sound like something that Microsoft would do. They might put in a end user licence agreement with some umbeleivable stuff, but I don\'t think they are going to advertize like that.
As for Sega, I don\'t think they will have an incredible amount of money to spend on advertizing, and I doubt CSK is going to do mutch for them as they have been in the red for the past 4 years. They have allot of financial problems.
As for Sony, well I don\'t know what to expect from them. They did their job with the Playstation very well. They didn\'t do anything really stupid with that system. Sega and Nintendo both made some rather stupid mistakes, do of course Sony won. On the other hand, with the PS2 they have made some mistakes that will cost them. Sometimes they do extreamely well, and sometimes they make moves that are made of pure stupidity. I don\'t know what to expect of them. It should be interesting to see.
Nintendo? Well, they might advertise Game Boy Advance. They need to hype up their next system. That is a part of being succesfull in the video gaming industry, especially when it comes to the console end of things.