Saturday, March 16,
INITIAL Microsoft Xbox sales have exceeded expectations, with many rushing to buy the video game console to play non-stop over the weekend.
Thousands lined up to purchase the $649 machine just after midnight yesterday, and stores reported interest strong all day.
Regional director of Xbox Alan Bowman said the first rush would probably ease up by the weekend.
"We were expecting Thursday and Friday to be very big retail days, as people will buy the Xbox to get home on the weekend and play it for two straight days," he said.
He said initial sales figures would be calculated by next Monday, although the first response has "exceeded expectations".
"While we know the Xbox development and sales project is a marathon, not a sprint, we have had huge interest here already and we hope to sell more than 100,000 consoles in the first three months after launch," he said.
Retailers have reported strong sales, with midnight openings at Grace Bros, Toys R Us and **** Smith Electronics PowerHouse stores proving highly successful.
"We had a couple of hundred people coming to each of our stores for the launch. We\'re happy with the sales so far," said **** Smith spokeswoman Nicola Rutzou.
Toys R Us reported strong pre-sales, with many customers arriving at midnight to collect their new consoles and games.
Grace Bros would not release figures for Xboxes sold, but the response was said to be "very good".
Microsoft need strong sales this week to secure the future of Xbox in Australia, which traditionally has not supported three video game consoles.
Experts predict the expanding Australian games market, currently worth $500 million, will double within a year and be able to host three game consoles.
In the US where Xbox was launched in mid-November, 1.5 million consoles had been sold in the six weeks to the end of the year.
Link:
http://www.xboxs.com/XboxAu/cgi-bin/news/fullnews.cgi?newsid1016266175,36747,