Say what you will about scarce advertising, but Nintendo has tv spots, theatrical trailers, special events, sponsored events and its own freakin\' magazine.
The problem is all the third party ads seem to promote playstation or xbox. That\'s what they need to fix.
They\'re not relying on a niche market, either. They\'re blessed to have that group who supports them for their fun, quality software. As I\'ve said, they\'re constantly trying to get a larger user base. They aren\'t relying on anything. After Sega, they\'re probably afraid of standing still.
They just have to find out what works, and it means an image change with the public and a way to bring in equal support from third parties.
I think in the last couple years they made great strides with Sega, EA and especially Namco. Time to keep the ball rolling and collect all the littler companies.
They recently updated their Nintendo Magazine to look a little more mature, giving out cover stories to T and M rated third party titles would be a good way to help out those companies by promoting heavily and directly to a portion of Nintendo\'s dedicated audience.
Nintendo also needs to be more accessible to the press. Get its games covered often and regularly in popular multi-platform magazines. Titles like Zelda and Mario will overshadow the generic shooters in a multi-platform magazine if Nintendo would give the editors enough material to work with.
At this point, the consoles are so equal that it\'s a marketing issue. Graphics are meaningless. The hype over HD is marketing, in my opinion. It\'s about games and selling them.
Nintendo needs to attract the third parties and get them to help advertise for their systems.
-Dan