Sony might wait till 07 to launch PS3!!!

Sony strategists may see a priced-down PS2 as all the company needs in \'06; would ride $99 sticker--and profits--all the way to 2007.

Buried in an analyst\'s memo, written shortly after last week\'s Electronic Arts earnings call, was a hidden gem. According to the widely read team at Wedbush Morgan Securities, Sony may delay the release of the PlayStation 3 until 2007--if exactly the right conditions prevail.

Currently, the console is slated to appear in Japan before the end of that company\'s fiscal year--March 31, 2006--and in North America before the end of 2006.

Given the right set of circumstances, however, that release window (at least in North America) could intentionally lag until after the 2006 holiday buying season.

In a research memo sent to investors, Wedbush senior analyst Michael Pachter set up the following scene for a delayed PS3 launch. It starts with the current-generation Xbox being priced down to $149 post-Xbox 360 launch, but no lower. Concurrent with that situation--an Xbox 360 at an unspecified price and the Xbox at $149--Sony would drop the price of the PlayStation 2 to $99.

There are two components to that pricing strategy: the first is that a $99 PS2 would offer a significant distraction as the 360 launches. As Pachter states: "We believe that the company will attempt to disrupt the Xbox 360 launch with a price cut, and as a result may succeed in diverting attention away from the higher-priced next-generation console."

In addition to the "diversion rationale" is the supporting fact that "the redesigned PS2 carries a manufacturing cost of less than $99," according to Pachter. New consoles are noteworthy for the fact that at the beginning of their manufacturing cycle, the units are sold at a loss. Given that the PS2, according to Pachter, would cost less to make than to sell, it behooves Sony to extend demand for that product for as long as possible. And if Microsoft takes the Xbox price no lower than $149 (still a loss for Microsoft, according to Pachter), Sony will find itself in a win-win situation.

http://www.gamespot.com/news/2005/08/02/news_6129862.html


Any thoughts?

do it

PS2 has plenty of juice left in it

[Living-In-Clip]

Only way that works is........

1: Sony finds enough solid titles to warrant a longer PS2 lifespan.

2: The extra year delay allows them to bring the price of the PS3 down, thus allowing more sales.

3: Fine tune launch titles, so they can take advantage of the later launch. A lot of people believe if a system launches later, it should have the better looking launch titles, this is something Sony will need to make sure of.

With that said, I think Sony will be hard pressed to find enough solid titles to warrant another year for the PS2. Not to mention, the PS2\'s are so widespread, I would certainly think the market has almost reached its potenial. Surely there are not that many more people out there that have not bought a PS2, that would buy one.

The amazing thing in the article, and while it certainly is not "new news", it still amazes me, is that MS at a price of $150 is STILL taking a loss on each console produced and sold. I would of thought they would of tackled some kind of engineering feat by now and they haven\'t.

This would be a huge relief for Nintendo as they could comfortably slip into holiday 06.

This would do interesting things for the next console war, and could leave Microsoft hanging out to dry if they don\'t pick up some incredible steam in the first year of 360.

-Dan

Meh, I would really like to be playing something similar to Killzone, as well as that UBI demo for PS3 at E3 in \'06 but oh well.

Nothing down the line for the PS2 interests me at all.

Originally posted by Living-In-Clip
it still amazes me, is that MS at a price of $150 is STILL taking a loss on each console produced and sold. I would of thought they would of tackled some kind of engineering feat by now and they haven\'t.

Heard that\'s because in part nVidia WON\'T BUDGE on pricing for its age-old ~Geforce 3 GPU.  This is one of the main reasons MS ditched em and went with ATi.

gotta learn the hard way, i guess

[§ôµÏG®ïñD]

I just want gothic3 and godfather on pc... consoles these days are getting boring.. hopefully the new line will boost my interest again. Tekken6 should atleast.

[Evi]

Maybe if they release it later, it\'ll give Sony more time to crush the Xbox 360 power-wise. Either that or Sony is full of douche bags.

I knew the world wide spring 06 release probably wasn\';t going to hold up,  and this tells me more of the same

PS3 will release at about the same times as PS2 did,  Spring in Japan,  and Holiday season (October-November) in America.  

No reason to rush this.  I don\'t want to play fantavision as the best game on launch

ps3 already crushes the xbox 2 "powerwise"

soully, give up on godfather
it\'s gonna suck

[§ôµÏG®ïñD]

If it\'s anything like mafia i\'ll be happy.  The trailer looks alright, so we\'ll see.

I\'m not terribly excited for the new consoles... i\'m more than happy with gaming on my PC.  In a year or two i\'ll decide if i\'ll get a console or upgrade my rig.

ps3 already crushes the xbox 2 "powerwise"

Care to provide evidence? I thought so


By the way mm it\'s called Xbox360, however I understand the angle your playing at. Might as well call Nintendo\'s next system "Nintendo 5" or "NES 5"

What a surprise this thread was started by NIVIDIA256.

Souly, mark my words. The Godfather will blow nuts.