You obviously havent seen how lucrative these recruiters are. We have them everywhere at our school, everday they try to recruit me, I dont even acknowledge them and walk past.
Free t-shirts, hats, pencils. They talk about how great the military-life is, never mention the dirty part (killing and dying). They will be your best friend if you sign away your life for them.
But yes, In the end it comes down the the person- and the person knowing what he is doing.