I\'m not saying advertising on its own is satisfying the nor it effects each individual. The mass media doesn\'t tell us what to think, it tells us what to think about. It sets the standards, and if we\'re vunerable enough to fetch then we\'ll do it. Some people actually feel the need to get something out of pure jealousy. Whatever it may be to make a human\'s inner self feel better, wether it\'s plastic surgery to look younger or get the latest game because you know millions of others are enjoying it. The theory doesn\'t apply to those who closed their mind from this world, but if you\'re living and working in this global economy, you\'ve been affected by in many minor ways wether you know it or not. One won\'t even try to escape it because it\'s a norm. But am I saying it\'s controlling who you are? No. How you think logically? No. But how you share opinions on the news, newspaper, actors, movies, Dishwashers, PC, hell anything that can be offered to you, yes.