That\'s not the case.
EDIT: Let me elaborate before this thread goes spinning wildly out of control.
What I mean is that the RSX is not a custom solution, and it\'s not PS3 exclusive. It\'s just a derivative of Nvidia\'s G70. It will work well with the Cell, but there\'s already alot of speculation that it might not be as efficient as a custom solution could have been.
R500, however, was built from the ground up for the 360. MS owns the technology in it, and has patented several bits, so you won\'t see the same thing in the PC when the R600 rolls out.
For further clarification I suggest browsing the forums at Beyond3d. There are many threads on the subject already.