Im buying the PS3 and all, but I know for a fact there aren\'t 100 million others that would pay the same price I would for a PS3 ($600)
but the mass majority of PS2 owners and PSX owners never paid launch price for their consoles either.
Add in the fact that ebay will have PS3\'s for sale at 2x\'s - 3x\'s the launch price you can understand why Sony isn\'t sweating their launch release price much. If system scalpers can make huge profits at launch, then obvioulsy Sony should be able to cash in on this as well.
Once supply catches up with demand Sony will be getting ready for a price break. Sony\'s #1 goal is still the same as last gen and the gen before that. Get systems into the hands of as many people you can as fast as you can and then make your profits through software, licensing, periphials, and in the case of the PS3, blu-ray, downloadable content etc...
I personally see Sony having at least a $100 price reduction by Xmas 2007. Still spendy, but there will be games ready by 2007 that many will fork over big bucks for as well as get a blu-ray player in the process.