I really have to call that article into question. He compares consoles to coke, among other specious arguements. The simple fact is, while very expensive, the PS3 is promising to deliver on that price point in a big way. It\'s not marketed at the child, youth, or teen market, but at the adult market, and that\'s a market with lots of money and interest in the PS3. Almost everyone I know who bought a PS2 is looking forward to the PS3 in a big way, and even though they are a bit pissed at the price, they have started saving already.